Modern Website Redesign
The Problem
An outdated website was costing money to maintain while delivering diminishing returns for the business. Since commissioning the original website, the business model had changed substantially with the focus now on beautifully designed security devices for homes and businesses. The client required a slick and modern looking website in keeping with the aesthetics of the devices that they installed.
The Works
A simple brochure style website with a focus on easy conversions. Visitors to the website are presented immediately with a “Free Site Survey” form in the header of the first page along with a quick and easy “Request a call back” form in the footer of every page. You are never more than a single click away from requesting a quotation or a call back. The website shows off the beautiful assets provided by the manufacturer of the alarm systems while focussing heavily on the high quality of service provided and highlighting the social proof available through 5 star reviews and testimonials. The website is elegant, simple and designed to convert visitors in to enquiries.
The Outcome
The website now provides a steady stream of enquiries for the client and supports their PPC campaign to ensure a suitable return on investment. When browsing competitors, the obvious investment in marketing and branding identifies East Midlands Security and Fire as being head and shoulders above the competition.