Web Design

Web Based Solutions for Your Business

Helping you to maximise your return on investment

Designing solutions and processes and measuring outcomes

Good web design should enable your website visitors to easily interact with your site. It's not just about pretty pages and nice colours but also about friction-less user interactions, experiences, conversions and sales.
From the user's initial page view through the entire journey to sale, good design will help to increase conversions and streamline your processes.
Good design solves problems, eases pain points in your business and facilitates user interaction. If you've got pain points and problems in your web sales process, get in touch to find out how we can help.

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Web Solutions Not Web Design

Web design should be about designing solutions to your business problems and not just about making your pages look pretty. Although the wow factor can certainly help to sell a brand, what helps to sell a product is a streamlined user experience and effortless journey to sale.

If you’d like to chat about how to improve your current website or discuss plans for a new project then get in touch for a free audit.

SEO First Design

SEO is one of the biggest concerns for most businesses when employing a web developer. Most web developers and agencies will promote “SEO ready” websites but what does that actually mean?

To us it means, pages that load quickly and are optimised for slow mobile data connections. Accessible pages with good user experience on all devices. Technical on page SEO such as image alt tags, meta data, title tags etc all optimised. Images optimised for quick loading and served at the correct sizes.

Google cares about so many areas of your website from the content you write to whether you’re hiding the content behind annoying pop-up adverts. If you’ve got questions about SEO and how to best implement your website to capitalise on best practise then contact us for a free audit.

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WordPress

Integrating WordPress With Your Business

Integrating your website in to your CRM and marketing software can help to streamline your onboarding process for new clients. Separate landing pages for each of your marketing channels can help to measure the effectiveness and ROI of each campaign. Lead magnets that trigger automated email campaigns can build your audience for you on auto pilot.

By integrating your website with your business systems, processes and software you can measure and maximise your return on investment.
How can you make your website work harder for your business?
Get in touch today to arrange a free consultation.

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Discovery and Consultation

The first step in the process of developing a web site is to understand exactly what the purpose of the site is. Do you need to engage more with your current visitors, convert more of your visitors in to leads or even integrate the website with your current systems.

Understanding the pain points for your business and how to implement measurable solutions is a priority at this point as the proposed solution needs to offer real value to your business. Before you can commit to the process of developing a website you need a clear understanding of the potential value that it will bring to your business and how you will measure that.

The discovery and consultation process is an opportunity for reflection about what you want from a website, what goals you hope to achieve with the project and what the wider implications might be for your business. It is also an opportunity to develop a highly valuable relationship with your developer and make sure that they understand the outcomes you require and why they will bring value to your business.

If your web developer can truly connect with your business at this point they can work towards build a valuable proposal that goes beyond a design brief and looks to drive a real return on investment based on your own business needs.

Planning and Conceptualisation

The planning and conceptualisation stage is a chance to look at a number of potential solutions for achieving the outcomes from the discovery phase. Whether you are looking to generate more business, streamline your journey to sale or integrate third party systems with your website, the planning stage is perhaps the most important part of the process.

By producing design agnostic prototypes, designs can be quickly implemented, tested and modified. Proof of concepts can be developed and tested in order to develop a real sense of confidence in the presumed outcomes from the project. Site maps and customer journeys can be quickly mocked up, revised and modified until the project has been tried and tested. Once the concept has been signed off the next phase of the build process can begin in earnest.

Design and Visualisation

Once a prototype has been tested and re-tested, it’s time to move to the design stage. The planning stage helps to develop a site map and a clear understanding of the purpose of each page, menu and button on your website. Now it’s time to make them look and feel great.

By building clickable design mockups based directly from the findings of the planning and conceptualisation stage, we can start to get a feel for the final outcomes of the project. This is an opportunity to make sure that everything looks and functions exactly as proposed in the previous section. To ensure that the project falls in line with branding guidelines, matches the look and feel of all other company marketing assets and delivers on the promise of the planning and consultation exercise.

Just as with the planning and conceptualisation stage, revisions can be made in a nimble and reactive way in order to refine the vision of the project. Design assets can be built out and modified until the project is confidently signed off and ready to move on to the final development stage.

Development and Testing

Development and testing is the real nuts and bolts of the process. All of the previous steps have been leading up to this.
Rather than building an attractive looking website with an informative “about us” page and a contact form, this part of the process should now be about building tools to empower your business. Implementing the value from the previous stages to build out systems, processes and integrations that drive sales, streamline funnels and allow for measurable progress in the growth of your business.

Development is carried out on a private server and the final product can be implemented, viewed, interacted with and finally signed off prior to launching on a live domain. Before the successful launch all aspects of the build can be tested, modified and re-tested to ensure that your project functions exactly as expected once it is launched and accessible by the general public.

Ongoing Success Management

Once your website is live, your project has just begun. In order to get the most from your online presence, your site should be continuously reviewed and optimised. Your project can be measured against your initial proposed outcomes and A/B tested over time to see what can be achieved with ongoing development.

The most successful companies in the world are continuously review and updating their websites in order to gain more insight in to customer behaviour and to engage more effectively with their audience. By adopting similar behaviour you can expect to generate similar outcomes in terms of customer data, website analytics and an informed opinion about the success of your website and how it can be improved upon for even greater returns.

Pricing Examples

Example 1

£5000

  • Brochure Website
  • Branding provided by designer
  • Half day of photography required
  • Written content provided by copywriter
  • Discovery session
  • Proposal
  • Keyword Research
  • Mailchimp integration
  • Google analytics integration
  • Google Search Console integration

You are a small business looking to redesign your current website. You have a set of measurable goals that you wish to implement in order to increase your conversions or generate more leads. You already have consistent branding guidelines, a recognisable logo and your content is to be provided by a copywriter.

Your main concern is that the new website looks modern, performs well and loads quickly on a mobile device and features an obvious journey from discovery to conversion which is measurable by your sales team.

Example 2

£10,000

  • Ecommerce website
  • Branding and logo required
  • Product Photography
    (2 days)
  • Written content required
  • Discovery Session
  • Proposal
  • Keyword Research
  • Landing page strategy
  • Sales funnel automation
  • Mailchimp Integration
  • Google analytics integration
  • Google Search console integration
  • CRM integration (hubspot/salesforce etc)

You are a new business looking to sell over the Internet directly from your own website. You don’t yet have a final logo and branding guidelines for your web design. You need some time in the photography studio in order to capture high-quality images of your products to show them off in their best light.

You have a clear idea of how you would like to address your ideal customer. You know who you are selling to but you haven’t prepared all of the copy for your site and require a third-party to produce all of the written work in your voice.

You would like to produce a number of landing pages in order to measure the effectiveness of your different marketing channels. All of your landing pages will require integration with mail chimp and a variation of your sales funnel so that you can quickly understand your customers preferred journey from discovery to sale.

Example 3

£POA

  • Membership website
  • Ecommerce capabilities
  • Automated subscription
  • Clients manage own accounts
  • Social functions – user messaging/groups etc
  • Logo and branding required
  • Lifestyle Photography
    (1 day)
  • Discovery session
  • Proposal
  • Keyword Research
  • Customer journey map
  • Sales funnel automation
  • Mailchimp Integration
  • Google analytics integration
  • Google Search console integration

You would like to develop an online platform where users can register, set up an account and pay a regular subscription fee in order to access your content. You would like an e-commerce system and the ability for the users to manage their own accounts.

Although you aren’t looking to replace Facebook and Instagram, you do want your website to include social functions such as messaging between members and possibly the inclusion of groups where members can post and share content.

You have a logo which has been designed prior to our engagement but you haven’t yet put together a set of branding guidelines. You require one day of a lifestyle photography in order to capture the images that will engage your users during the sales journey.